Define the market
Translate a natural-language brief into explicit industry, geography, company-size, role, exclusion, and buying-signal criteria. The saved brief makes the total addressable market assumption reviewable before data-provider calls begin.
Build account evidence
Gather firmographic, technographic, and public event context with source and checked-time fields. Waterfall enrichment can improve coverage, while a single-source path can simplify provenance; either choice should be visible.
Map people and channels
Separate verified facts from inferred role fit. LinkedIn activity, business-email availability, and other channel signals can guide a sequence, but none establishes consent, relevance, or platform permission on its own.
Hold the action gate
Present the proposed contact, evidence, draft, suppression state, and destination to a reviewer. Sending volume, sender reputation, SPF, DKIM, DMARC, opt-out handling, and regional rules remain operating responsibilities.