Channel-quality research notes

2026-09-01 · Julian Hartwell

Do Not Treat Social Engagement as a Lead

Build social lead generation by interpreting public participation conservatively, verifying fit, requesting a permissioned next step, and measuring qualifi

2026-08-31 · Julian Hartwell

Separate Global Reach From Local Proof

Plan global lead generation by separating market access, language, consent, buying context, qualification, and handoffs instead of using geography as a lis